Brian Fling gives talk on Designing for the Mobile Experience.
Brian starts off with a history lesson on Western civilization. The Guttenberg press is how we came out of the dark ages but shows how knowledge is the essential component and it’s persistence and availability changes the human existence.
6 Rules for building amazing apps for the mobile and tablet:
- Understand the medium: phones are about making the most of the moment and its primary function is communication — sharing your experience in real time. Tablets are about focus, consumption, simple tasks and portability over desktop computers.
- Getting your data dialed: 1 out 3 projects go sideways due to BAD DATA! Content is data! There is no Design without the Data. Brian actual starts with DB modeling versus UI design to understand the data. #1 challenge with mobile experience is dealing with the “semantic web” where data can come from EVERYWHERE and is it push or pull! (See Pull). Finally, figure how to push or pull data from its source before you begin.
- Be a Master of Context: See “Context of Mobile Interaction” from David Crow. Ask, how to add value to the user’s context. Requires insight into what the user is doing (PSYCH 101).
- Design for the Interaction: The thing they see is the medium, the Know is the context and the do is the action they perform. Lighting is becoming more important to give the impression of 3D to emote with the user (See Norman’s Emotional Design). In Maslow’s hierarchy of needs, what need does your experience fulfill? Fulfill down to the lower level to reach level above. Affect, behavior, and cognition are aspects to consider on the response of the user to your application. Example is the “deck” in iTunes.
- Focus on the Details: The future is in the details.
- Allow for ample time: Forget the waterfall model and focus on a more iterative process where there’s more involvement of the designer up front but also some involvement of the developer. They will intersect and transition involvement as the project moves into development.
Brian admit’s that it feels like it’s always the first day of school — he feels he doesn’t necessarily have the answer due to the changes in this medium.